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> The issues and OS limitations leads to things like kids bullying green bubbles (as silly as that sounds).

That sounds silly, but it's important enough that Apple executives were talking about it ten years ago. See the link from the article at https://twitter.com/TechEmails/status/1589450766506692609

> In the absence of a strategy to become the primary messaging service...iMessage on Android would serve to remove an obstacle to iPhone families giving their kids Android phones

That's from Craig Federighi, who is now the SVP at Apple in charge of all operating systems. If it were a minor silly thing, you probably wouldn't expect it to be talked about at the highest levels at Apple, would you?




> If it were a minor silly thing, you probably wouldn't expect it to be talked about at the highest levels at Apple, would you?

Why not? I’ve been in C-level discussions where dark purple versus a slightly darker shade of purple turned into a weeklong shit show.


Was it discussing enabling market lock-in via a darker/lighter shade?

If so, it may have been important!


> Was it discussing enabling market lock-in via a darker/lighter shade?

Yes, this is a framing that works for every strategic decision in business.


Yes, but it deserves to be taken more seriously when you are the SVP of the largest software company in the world.

The C-level of a random software company talking about US-wide market lock-in is unlikely to make it work in practice. Apple has a very real chance of doing it.


> Apple has a very real chance of doing it

No, they are nowhere close to locking down messaging.


I listed it specifically because it sounds silly but is actually an important point. Thanks for sharing the link though


Yep, your "as silly as that sounds" was a "it sounds silly, but...".

Honestly, I missed that and my comment came out sounding like a gotcha when it should have just emphasized what you were saying. Sorry!




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