Say there are only two places in the world that you can get groceries (apps): MegaMarket and Grocery King. Alongside that, these supermarkets offer amenities like shopping carts to make your visit more comfortable.
One of the amenities that MegaMarket offers is a water cooler (music app). Then, one day, they decide to change the water cooler into a house brand coffee machine (music streaming) that has the water tap function stuffed away on its back.
All the other coffee brands are in the back of the store in a rack, all next to eachother. Meanwhile, MegaMarket’s coffee is front and center right as you walk into the store. And a bunch of people who’s store route never took them to the back of the store now also try coffee and get used to buying it each month.
See how that horribly disadvantages the singular coffee brands? And none of them have the capital needed to start their own supermarket. And even if they did, their new grocery platform could never build enough marketshare before MegaMarket coffee entrenches itself in the coffee market.
One of the amenities that MegaMarket offers is a water cooler (music app). Then, one day, they decide to change the water cooler into a house brand coffee machine (music streaming) that has the water tap function stuffed away on its back.
All the other coffee brands are in the back of the store in a rack, all next to eachother. Meanwhile, MegaMarket’s coffee is front and center right as you walk into the store. And a bunch of people who’s store route never took them to the back of the store now also try coffee and get used to buying it each month.
See how that horribly disadvantages the singular coffee brands? And none of them have the capital needed to start their own supermarket. And even if they did, their new grocery platform could never build enough marketshare before MegaMarket coffee entrenches itself in the coffee market.