It is actually pirating content by companies for humongous profit, or pirating by individual human beings for free access to culture and entertainment, oftentimes for content one has already paid for, but rendered inaccessible by megacorporations.
As for movies/tv show/music makers, let’s just say most people in the software engineering business would look at their numbers and count their lucky stars that they are not in the movie/tv show/music business.
(It is also true that excessive copyright lengths have removed access to content that the public should have a right to).
The movie/tv show and music business can keel over and die tomorrow - it wouldn’t affect the value of art produced by humans at all. I see those more as exploitative leeches than as contributing anything positive.
If only piracy would actually harm these businesses but alas as often demonstrated it has zero effect on their bottom line, if anything it increases their profits.