The New York Times is dying company that is rent seeking here.
Along time ago, their content was valuable, yet now you can't even give it away to researchers.
I know because they tried to make a deal with my company, we passed because social media data is infinitely more valuable.
You don't want to seriously tell me that garbage on Twitter in 240 characters is more useful to me than actual journalism, do you?
Maybe their data isn't as valuable to eg. advertisers than the data their audience actually shouted into the internet themselves (guess what), but the thing they've been actually selling for a long time now, journalism, can't be dying that fast considering we're both on this website that in big parts consists of discussing journalism.
To me, your comment only reinforces the point that NYT's content is actually valuable, rather than valuable to rent seekers. But maybe you can give a bit more detail.
I know because they tried to make a deal with my company, we passed because social media data is infinitely more valuable.