I have no pity for this guy...seriously he only went by Yelp's reviews and did no further research.
This article just proves how stupid consumers can be when making important decisions.
When I read the article I didn't see the guy mentioning looking up the company on the BBB or even simply Google'ing "[Company] scams" or "[Company] scammers".
Yes, Yelp could implement better solutions to protect consumers but ultimately the consumer needs to do adequate research before purchasing.
So there's a resource out there that claims to let the customer do a good portion of that research by aggregating real customer reviews and you berate him for using that research? Calling the guy "stupid" for believing a bunch of supposedly satisfied real customers while at least 10 extremely negative customer experiences were hidden from him is bullshit.
This article just proves how stupid consumers can be when making important decisions.
When I read the article I didn't see the guy mentioning looking up the company on the BBB or even simply Google'ing "[Company] scams" or "[Company] scammers".
Yes, Yelp could implement better solutions to protect consumers but ultimately the consumer needs to do adequate research before purchasing.