The books "The Barbell Prescription" and "Practical Programming for Strength Training" contain a lot of info on how to branch out from the novice program. The latter contains a small section on lifting for sports, while on his podcast Rippetoe emphasizes that you do general strength development for any sport and spend the rest of the time practising that sport.

I was at a Starting Strength seminar recently and the coach explicitly said that the beginner's program is not the end-all, so I'm not sure where that criticism is coming from?