The way you phrased it, I figured that "don't give a shit" was a Stonecipher catch phrase or something. Sort of like Zuckerberg's "move fast and break things".
He did say "When people say I changed the culture of Boeing, that was the intent, so that it’s run like a business rather than a great engineering firm" and he does seem to have been successful at making it into something other than a great engineering firm.
Stonecipher was the "leadership" that came in from McD when they effectively took over Boeing, replacing their traditional care with literally anything for a buck.
