I mean, these numbers are almost dishonesty misleading when looking in a vacuum. Onward released March 6th 2020. It was receiving mid reviews but it was very much on par to st least break even if theatres stayed open for more than 2 weeks.And Soul IMO is one of Pixar's greats completely screwed by circumstance, released in June to Disney+. I'm surprised it even crossed 100m to be honest.
I'm not in charge of business, but the curve of box office seemed to rise back with the waning of the pandemic. Even for the critically panned Lightyear, so it's not like the better movies did better. It's no secret that streaming services make nowhere near the revenue of a theatrical release, but Disney aggressively shifted so it could get its handle in as 2nd in the streaming wars. I figure that unprofitable movies were a price to pay there.
I'm not in charge of business, but the curve of box office seemed to rise back with the waning of the pandemic. Even for the critically panned Lightyear, so it's not like the better movies did better. It's no secret that streaming services make nowhere near the revenue of a theatrical release, but Disney aggressively shifted so it could get its handle in as 2nd in the streaming wars. I figure that unprofitable movies were a price to pay there.