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I don't expect the fees to go down. If you decouple Apple from the iPhone app distribution network, they can charge 100% fees for all I care. That is an entirely separate charge from the $99 developer registration fee, which they can also change to reflect their "SDK cost" or whatever. That's why ultimately, I don't care if Apple charges outrageous fees for their ecosystem. As long as competitors have equal access, there's no captive market to exploit.

What I expect is that, for the first time, Apple and their App Store partners will be forced to reckon with user choice. Their business will have to change if their success is predicated on a neverending source of R&D funding from payment processing revenue.



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