No pranking, no real adult themes. Lots of silly games that while I might not enjoy are at least not crossing any clear morality lines. It might not be Mr. Wizard but pretty wholesome compared to the other stuff I have seen online.
Additionally from the interviews I have seen from him, he seems grounded and treats his employees well.
There are different ways to define "wholesome" but when looking at clips/videos of that get mass produced these days, I could see classifying his as wholesome.
Fair, I guess in this age of internet media I was thinking of all the harmful content out there and while yes he does pranks, they either seem staged or the kind of prank like we made him think he won a car but we actually bought him a house kind of pranks.
What are you asking? Your question was how is he wholesome. I don't watch MrBeast on any regularity. I have seen his videos though and have seen most of his interviews. I don't have a classification but I can see how would could group his content in the wholesome category, not Wizard but not "Hey bro let me punch you in the face" prank.
Additionally from the interviews I have seen from him, he seems grounded and treats his employees well.
There are different ways to define "wholesome" but when looking at clips/videos of that get mass produced these days, I could see classifying his as wholesome.