Yeah, I definitely think people cross shop them. I've seen former R1T owners that would consider a Lightning.
The F-150 in general is a little complicated on this scale. They are absolutely commonplace (the #1 selling vehicle in the US!) and the base model for the gas version is "only" ~$34k. But the price range is immense, and it isn't particularly uncommon to see >$60k King Ranch versions either. Higher price trims are available too, but tbh, I don't see them as often. Maybe occasionally a Raptor (~76k).
The F-150 in general is a little complicated on this scale. They are absolutely commonplace (the #1 selling vehicle in the US!) and the base model for the gas version is "only" ~$34k. But the price range is immense, and it isn't particularly uncommon to see >$60k King Ranch versions either. Higher price trims are available too, but tbh, I don't see them as often. Maybe occasionally a Raptor (~76k).