Europe has a fairly blase attitude towards compliance costs in general.
For example, the official EC report on the cost impact of the EU AI Act finds that, for businesses who already have a Quality Management System (QMS), "An enterprise employing 50 persons would pay roughly EUR 159,000-EUR 202,000 for upgrading and maintaining the QMS, and bringing one AI product to market." (Notably, that estimate excludes costs of legal review.)
Around 200000 EUR for one product making use of AI would be seen as a heavy burden on startups and small enterprises in much of the world, but as far as I can tell, it's considered not particularly noteworthy by the EC.
Apple's cost structure announced today probably needs to be assessed in that context. Tech companies doing business in Europe are already used to various additional compliance-related costs of doing business.
For example, the official EC report on the cost impact of the EU AI Act finds that, for businesses who already have a Quality Management System (QMS), "An enterprise employing 50 persons would pay roughly EUR 159,000-EUR 202,000 for upgrading and maintaining the QMS, and bringing one AI product to market." (Notably, that estimate excludes costs of legal review.)
Around 200000 EUR for one product making use of AI would be seen as a heavy burden on startups and small enterprises in much of the world, but as far as I can tell, it's considered not particularly noteworthy by the EC.
Apple's cost structure announced today probably needs to be assessed in that context. Tech companies doing business in Europe are already used to various additional compliance-related costs of doing business.