> Apple already does that marketing. It’s why I bought an iPhone rather than an android phone.
Do you believe that if sideloading is offered on the iPhone that the majority of Apple users will be able to make an informed decision about whether or not it's safe to use 3rd-party stores?
This is exactly what I'm getting at: it cannot simultaneously be true that iOS customers already know the security/choice tradoeffs and are opting into the market fully informed about their decisions specifically because they want a walled garden, and also be true that those same people's brains are going to suddenly, magically turn off and they'll be incapable of making security decisions if they ever have an option in the iOS settings to enable sideloading.
Given that we know that lots of people buy Apple phones, and given that we know that many of those same users would choose to sideload possibly malicious apps without hesitation even though doing so would open them up to security risks -- the only explanation that reconciles those two contradictory facts is that the majority of iOS users are not thinking about security or user choice at all. And that's an explanation that's supported by what we seen in the real world as well: when talking to non-technical iOS users they don't tend to have strong opinions about this (if they even know what the debate is in the first place). If you go to a random person on the street and ask them why they bought an iPhone, "app store policy" will not be their response.
You may not be in that category; maybe you did buy an iPhone specifically because you wanted a closed ecosystem. But if so, you are not representative of the majority of iPhone users. The majority of iPhone users don't know what an "alternate browsing engine" is. The majority of iPhone users have probably never thought about how the app store works or whether they agree with it. They don't have preferences in any direction; the majority of iPhone users currently think we're all giant nerds for having this conversation at all.
And being informed about that conversation is what we're talking about when we talk about education. None of this is to say that people couldn't be educated enough to make informed decisions about sideloading or that they're incapable of thinking about security, but you're fooling yourself if you think an average smartphone user is currently thinking about app store policies at all when they buy a smartphone.
Do you believe that if sideloading is offered on the iPhone that the majority of Apple users will be able to make an informed decision about whether or not it's safe to use 3rd-party stores?
This is exactly what I'm getting at: it cannot simultaneously be true that iOS customers already know the security/choice tradoeffs and are opting into the market fully informed about their decisions specifically because they want a walled garden, and also be true that those same people's brains are going to suddenly, magically turn off and they'll be incapable of making security decisions if they ever have an option in the iOS settings to enable sideloading.
Given that we know that lots of people buy Apple phones, and given that we know that many of those same users would choose to sideload possibly malicious apps without hesitation even though doing so would open them up to security risks -- the only explanation that reconciles those two contradictory facts is that the majority of iOS users are not thinking about security or user choice at all. And that's an explanation that's supported by what we seen in the real world as well: when talking to non-technical iOS users they don't tend to have strong opinions about this (if they even know what the debate is in the first place). If you go to a random person on the street and ask them why they bought an iPhone, "app store policy" will not be their response.
You may not be in that category; maybe you did buy an iPhone specifically because you wanted a closed ecosystem. But if so, you are not representative of the majority of iPhone users. The majority of iPhone users don't know what an "alternate browsing engine" is. The majority of iPhone users have probably never thought about how the app store works or whether they agree with it. They don't have preferences in any direction; the majority of iPhone users currently think we're all giant nerds for having this conversation at all.
And being informed about that conversation is what we're talking about when we talk about education. None of this is to say that people couldn't be educated enough to make informed decisions about sideloading or that they're incapable of thinking about security, but you're fooling yourself if you think an average smartphone user is currently thinking about app store policies at all when they buy a smartphone.