Streaming services ARE paying TV manufactures for using their IP. Thats why all the TVs are becoming smart TVs - because someone signing up for Max (or Apple TV+) nets them a fairly profitable commission when you see how slim margins are for the bulk of television sales.
This is why smart TVs are becoming increasingly more annoying, because additional revenue streams are so highly desired. Display more in-interface ads, offer first party 'streaming' for the opportunity to display more ads, put movie purchases/rentals ever more prominently in your UI, always start in your menus rather than the last selected HDMI input, take metrics on what people are watching by default - I am surprised we don't have an Uber Eats button on the remote yet.
Interestingly, a TV manufacturer can't do anything to require a streaming service to provide _their_ IP. Netflix seems to have a policy of not allowing their app to run on projectors, keeping them out of the allow-list for downloads and for execution of the android app. Some projector manufacturers will ship a separate Chromecast dongle or the like so that they can say they support Netflix on the box.
This is why smart TVs are becoming increasingly more annoying, because additional revenue streams are so highly desired. Display more in-interface ads, offer first party 'streaming' for the opportunity to display more ads, put movie purchases/rentals ever more prominently in your UI, always start in your menus rather than the last selected HDMI input, take metrics on what people are watching by default - I am surprised we don't have an Uber Eats button on the remote yet.
Interestingly, a TV manufacturer can't do anything to require a streaming service to provide _their_ IP. Netflix seems to have a policy of not allowing their app to run on projectors, keeping them out of the allow-list for downloads and for execution of the android app. Some projector manufacturers will ship a separate Chromecast dongle or the like so that they can say they support Netflix on the box.