Apple won't be the one distributing them, alternative app stores are, that's the point.
Besides, Apple never claimed their new fee was for distribution, but for "core platform services", i.e. the SDK and tools, which they're already charging for.
> The Core Technology Fee (CTF) is an element of the new business terms in the European Union (EU) that reflects the value Apple provides developers through ongoing investments in the tools, technologies, and services that enable them to build and share innovative apps with users around the world.
"Core platform services" is the term used by the EU.
Besides, Apple never claimed their new fee was for distribution, but for "core platform services", i.e. the SDK and tools, which they're already charging for.