That's generally a rocker switches work on devices in America, e.g. guitar amps: the side that is pressed is "on" or selected/enabled.
Last time I was in Europe (Portugal), I remember having a lot of difficulty making sense of the light switches, but it was one of those apartments where you have two or three light switches controlling the same fixture, which is always confusing.
Still, I think the American light switches are actually pretty good. Maybe one day we will get a Technology Connections video about light switches around the world.
Until you encounter a switch that's part of a three-way switch arrangement where up can be on or off depending on the position of the other switch in the circuit.
I've lived with these my whole life, in every place I've lived, plus with one or two switches that were sideways, so the first time I'd ever heard "up is on" was in a comment thread like this a few months ago. I didn't think there was any sort of standard, it's just always been "flip the switch if it's not currently what you want".
That way it's the same as a standard rocker switch (the direction of rotation is the same).