Some of your look-up details are a bit off though, if I click 'Newcastle' I get a list of things so we'll pick 'Get Outdoors and Dirty' as it's the first, and quite frankly who can say no to getting dirty.
If you go into Newcastle it says 7 miles, which seems about right, however if you type Middlesbrough into the search box it'll also list it but it's about 20 miles off (38 miles vs about 59ish in real life).
The geocoding can be a little odd at times and I'm keeping track of things like this to help me improve it. The first thing I'll do is ensure that all the city/area links on the homepage point to more or less the center of that city/area; some seem to be in very odd places. Any reports like this are really useful :D
Some of your look-up details are a bit off though, if I click 'Newcastle' I get a list of things so we'll pick 'Get Outdoors and Dirty' as it's the first, and quite frankly who can say no to getting dirty. If you go into Newcastle it says 7 miles, which seems about right, however if you type Middlesbrough into the search box it'll also list it but it's about 20 miles off (38 miles vs about 59ish in real life).