Early Google was an experience. It gave you a few links in a very minimal layout, and that was it. Yahoo and Altavista gave you incredibly big portals with lots of features that didn't really go to bed together. They lost, because theirs were a shitty experience.
The iPod is an experience. Most early MP3s had the same or more features, but the iPod killed them, because it provided an interesting experience of listening to music.
Amazon is just another Walmart, too. But with a buyer experience that's much better than anyone else's. Same thing with Facebook vs. MySpace. Or Steam vs. Origin vs. your local videogame shop.
The iPod is an experience. Most early MP3s had the same or more features, but the iPod killed them, because it provided an interesting experience of listening to music.
Amazon is just another Walmart, too. But with a buyer experience that's much better than anyone else's. Same thing with Facebook vs. MySpace. Or Steam vs. Origin vs. your local videogame shop.