Even PG said that they have no idea whether or not this is going to work, or if it's a good idea. But they were willing to give it a shot, which is the most interesting part of this whole thing, since they have the guts to try.
Erm, money to try, rather than guts to try, and we can all benefit from sitting back and watching to see if it works. It looks likes an interesting experiment.
If it doesn't work out, then no harm, no foul.