You can't unshift a paradigm like DRM for big media
Yes, you can.
DRM was pervasive in the music industry. It no longer is. DRM was pervasive in the ebook industry. We are beginning to see signs from publishers (Tor books being the most recent example) of a willingness to sell ebooks without DRM. "DRM-free" has become a selling point for smaller companies in the games industry.
It is not easy, and it is not fast, but it is possible, and it is happening.
DRM-FREE is happening in many ways and it's a great thing. But in the music and movie industry they are leveraging streaming technologies like Netflix and Spotify to create solutions that still have DRM that just feel less intrusive then others. For E-books I think companies like O'Reilly are not only making users who are aware of DRM happy, they are taking a competitive advantage of a segmented DRM market(Nook vs Amazon vs Kobo vs whoever else) by going DRM-FREE.
DRM was pervasive in the music industry. It no longer is. DRM was pervasive in the ebook industry. We are beginning to see signs from publishers (Tor books being the most recent example) of a willingness to sell ebooks without DRM. "DRM-free" has become a selling point for smaller companies in the games industry.
It is not easy, and it is not fast, but it is possible, and it is happening.