A brand is only valuable if the brand is valuable. What consumer gives a shit about the Vizio brand? No one says "Oh boy, I'm so happy I bought a Vizio!". It's cheap and nasty and always has been.

The cheap and nasty brand is merging with Wal-Mart.

Right. What I'm saying is they could slap either the "Vizio" name on any other cheap crap, or slap any other random name on the same TV and the people buying them wouldn't care.

That valuation of Twitter was just way too high. Even Twitter is worth like 1/4th of a Twitter.