The NY Times has a habit of running themes of headlines for a while; I've noticed this one too. The other big one from about a year ago was the, "X is the Y, except when it's not" - they had (what seemed to me like) one article a month like that.
Yes this is such a NY Times style headline - I don't know exactly how to classify them but they seem to always run headlines which fit this mold. I find them extremely odd.
I've noticed it a lot lately; mostly in the NY Times.