http://www.wired.com/wired/archive/2.10/mcdonalds.html
I find it sort of amusing people thought we would be using underscores in place of spaces in domain names.
Also amusing:
"The guy in registration? One person is responsible for assigning domain names on the Internet?
Actually, "We have 2.5 people doing it," Williamson said, meaning that the half person is really a full person doing it part-time."
I've kinda been addicted to it since.
http://www.wired.com/wired/archive/2.10/mcdonalds.html