"We urge all EU citizens with Apple devices to have an alternate means of accessing critical internet services like banking, to protect themselves in the event we are forced to block all Apple services EU-wide for legal non-compliance."
... then watch AAPL stock drop below NVDA ...
... and Apple come crawling back, suitably obedient.
Ironically, the iOS banking apps I use are particularly finicky about only running on customer installs without developer capabilities enabled. I very much doubt that banks would queue up to install from web sites etc.
How's that relevant? It's their second largest market for iPhone sales, representing around 25% of total units sold. If, as the parent comment suggested, the EU intervened and somehow banned Apple's services in the EU until they started complying with the law, new iPhones sales would effectively drop to 0.
If all App Store sells stopped in the EU, it would be 7% of their App Store revenue which is only part of their services revenue which is only 1/5 of their overall revenue.
EU is Apple’s third largest market. The largest market ping pongs between China and the Americans
Why do you keep talking about their app store revenue? IF the EU applied pressure on Apple by blocking their services, both app store and iPhone sales would disappear overnight. Nobody is going to buy an iPhone that doesn't work.
It is, but all regulation is market manipulation (like, literally. It forces the market equivalent away from the free market). We have decided it's ok to vest that power in governments.
Something along the lines of:
"We urge all EU citizens with Apple devices to have an alternate means of accessing critical internet services like banking, to protect themselves in the event we are forced to block all Apple services EU-wide for legal non-compliance."
... then watch AAPL stock drop below NVDA ...
... and Apple come crawling back, suitably obedient.