While that may be true, have fun trying to convince a company to pay programmers to just learn Rust and constantly fight the borrow checker for a month or two.
Most want the product quick and they wanted it yesterday unfortunately.
Surely that's an incredibly broad categorisation ?
Learning Rust, like any other language, is a strategic investment that pays off with experience. Companies that are willing to invest, benefit accordingly.
Evidently, several companies that care about memory safety and programmer productivity have invested and benefited from Rust.
Finally: this is subjective of course but the borrow checker isn't something that necessarily needs fighting 'for a month or two'. There's just so many excellent resources available now that learning how to deal with it is quite tractable.
Most want the product quick and they wanted it yesterday unfortunately.