This headline implies that advertising was primarily to blame for killing Schlitz when the post itself admits that the beer itself had radically changed formulas in favor of a cheaper brew and had lost favor before the ads in question ran.

Have had much shitz, I remember, from schlitz, but I must drink and not surrender.

As it's always, never change a running system. If you want to build them both side by side.

Corn syrup and silica gel? Just what every beer drinker in their brew. Idiots!

I can still taste this beer. Unforgettably bad.