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most ads are not promoting new products, the biggest spenders are CocaCola and Disney


Advertising well known products is an exercising in bribing the media advertised in to look the other way on their abuses.


I'm not convinced. I've seen these ads work on myself- I see an Oreo ad and think, oh an Oreo does sound nice now actually. Or that something is popular and the best: why go to Bush Gardens when we all know that Disney is the Premiere theme park.




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