Matrix is a reference to "The Matrix" movie.

I just dropped word "Unified". It does not really add value I think.

BTW, I'm not joking about the Matrix. We are clearly on the way there and that's good.

The whole point of "The Matrix" is that we are already there. It's a good reading of human nature.

We are entering The Matrix, but we are not fully there yet. We need more tools to achieve better integration.

That's why investing in social networking software is more important at this time (and therefore more profitable) than investing in other directions.