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Just because FB works for someone, it doesn't mean it'll work for everyone else

To me, the question right now is whether Facebook works for anyone.

I'm genuinely interested, because I've seen media-reported stories of many different kinds and sizes of organisations experimenting with advertising with Facebook, and I honestly can't recall a single one that had a happy ending. I realise that, as they say, the plural of anecdote is not data, but anecdotes can certainly suggest a pattern worth investigating.




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