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They are doing it, far more than you'd expect.

"Thanks to the GDPR, users in Europe who download the Outlook for Windows app, will be greeted with a modal pop-up dialog that displays a user agreement and requires its users to consent. The breathtaking aspect of this is that the dialog starts right out stating: “We and 772 third parties process data to: store and/or access information on your device, develop and improve products, personalize ads and content, measure ads and content, derive audience insights, obtain precise geolocation data, and identify users through device scanning.”

https://borncity.com/win/2024/01/18/new-outlook-app-monitori....



Good, in that they were forced to say the quiet part out loud!

But 772? For an email client? No, sorry, my email behavior is not that many people's business.


TBH, a number like that pretty much seems to be what you get by default when you include any third-party ad system to your site these days. I doubt even the ad company realized how many "partners" they have until they were forced to start counting them.


And 99% of users will now give their explicit consent (due to cookie banner fatigue and/or not caring because they don't want to pay), and probably to more than before, rather than it being a grey area

Thanks, GDPR, and the law of unintended consequences!




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