Part of the reason I switched from google to duckduckgo for searching was I didn't WANT "personalization" I want my search results to be deterministic. If I am in Seattle and search for "ducks" I want the exact fucking same search results as if I travel to Rio de Janeiro and search for "ducks".

Honestly, I'd prefer my voice assistant (siri mostly) to be like that as well. It was at first, and I think everyone hated that lol.