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With the amount of mindshare, infrastructure and over 90% of the search engine market share that Google has, it will take decades to even begin to challenge Google's market share in search.

We've seen this with Neeva which is now no more. Perplexity appears to be no different and only appeals to techies and at the same time is already dependent on Google search for their results, according to The Information.

In fact I can only see them getting shut down like Neeva or the case of Perplexity likely to be acquired. Amazon looks more of a potential acquirer for Perplexity AI.




They'll probably never budge from the top of the search pile.

But search itself may decline over time.

The same happened to everyone from steam train companies to Xerox to cable companies. These guys are next.


“If everybody sees it coming, it’s not coming.”




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