You can use your browser to protect your privacy - disable cookies.
Also the idea that disabling cookies somehow achieves something, is very naive. You'll still be tracked by any website that wants to track you. Your browser is uniquely identifiable.
Adding messages to every website that exists is unnecessary, and idiotic.
i already use ghostery, disconnect, do not track plus, and adblock. but i use the bbc site frequently, and want to be able to use the site well, while still avoiding ad-tracking. the new interface allows me to disable my "broad spectrum" tools and use a more nuanced approach. and yes, i do trust them.
more than that, this is the kind of interface my parents could understand and use.
finally, if i am an idiot then you're the dickwipe of humanity, a festering boil that should be lanced (with a cattle prod, anally), and a poopy-pants. you also come across as rather dull.
Also the idea that disabling cookies somehow achieves something, is very naive. You'll still be tracked by any website that wants to track you. Your browser is uniquely identifiable.
Adding messages to every website that exists is unnecessary, and idiotic.