> not component to component

that's honestly kind of stupid when discussing things like 'new CPU!' like this thread.

I'm not saying the M4 isn't a great platform, but holy cow the corporate tripe people gobble up.

They compared against really old intel CPUs because those were the last ones they used in their own computers! Apple likes to compare device to device, not component to component.

You say that like it's not a marketing gimmick meant to mislead and obscure facts.

It's not some virtue that causes them to do this.

It's funny because your comment is meant to mislead and obscure facts.

Apple compared against Intel to encourage their previous customers to upgrade.

There is nothing insidious about this and is in fact standard business practice.

Apple's the ONLY tech company that doesn't compare products to their competitors.

The intensity of the reality distortion field and hubris is mind boggling.

Turns out, you fell for it.

No, they compared it because it made them look way better for naive people. They have no qualms comparing to other competition when it suits them.

You're explanation is a really baffling case of corporate white knighting.