"Luxury" often includes some amount of pure status symbols added to the package, and often on what is actually a sub-par experience. The quintessential luxury tech device were the Vertu phones from just before and even early in the smartphone era - mid-range phones tech and build quality-wise, with encrusted gems and gold inserts and other such bling, sold at several thousand dollars (Edit: they actually ranged between a few thousand dollars all the way to 50,000+).
But the definition of luxury varies a lot by product category. Still, high-end and luxury are separate concepts, which ven when they do overlap.
You just made up the "sub-par experience" as a defining point of a luxury product.
A luxury product is defined by being a status symbol (check for all Apple devices) and especially by its price.
A luxury car like a Bentley will still you bring from point A to point B like the cheapest Toyota.
I didn't say that sub-par experience was a requirement, I said it was often a part of luxury products. Or, more precisely, I should have said that something being of excellent build quality and offering excellent, top of the line experience is neither sufficient nor necessary for being a luxury good.
It is true though that luxury goods are, often, top of the line as well. Cars and watches are often examples of this. Clothes are a much more mixed bag, with some luxury brands using excellent materials and craftsmanship, while others use flashy design and branding with mediocre materials and craftsmanship.
Exactly where Apple sits is very debatable in my experience. I would personally say that many of their products are far too affordable and simple to be considered luxury products - the iPhone in particular. The laptops I'm less sure about.
Fair enough.
Apple is clearly not in the same luxury league like a Bentley or a yatch, but it's totally like a Mercedes, to continue with the car analogy. You get a "plus" for the extra money but then it's open for debate whether that "plus" is worth or not. And it's actually the source of many flamewars on the Internet.
I think the Mercedes comparison (or the more common BMW) one is also useful for getting the idea that not every manufacturer is competing for the same segments but the prices in segments are generally close. No Mercedes is as cheap as a Camry but a Lexus is similar.
This comes up so often in these flame wars where people are really saying “I do/don’t think you need that feature” and won’t accept that other people aren’t starting from the same point. I remember in the 90s reading some dude on Fidonet arguing that Macs were overpriced because they had unnecessary frills like sound cards and color displays; I wasn’t a Mac user then but still knew this was not a persuasive argument.
That would also apply to Apple products then, and especially so to their laptops. I actually bought a MacBook Air recently and the thing that I like most about it is how comfortable the keyboard and especially the trackpad is compared even to high-end ThinkPads. And, on the other hand, the trackpad on my T14s is certainly quite sufficient to operate it, so this comfort that MacBook offers is beyond the bare necessity of function.
By that definition, Zara is a luxury clothing brand, Braun is a luxury appliance maker, and Renault is a luxury car brand. I think it requires significantly more.
