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I've long thought that there should a be a penalty when a business fails to deal in good faith. When a business fails to respond to a customer complaint, or responds in a way which is disingenuous, or automated, or does not take the time to actually understand and respond appropriately, there should be a cause of action.

In other words, the customer should be able to sue for bad faith dealing. The law should recognize that forcing a customer to fight to resolve a legitimate issue causes the customer harm, and the customer is entitled to collect damages over and above any other damages they have sustained (in this case, over and above the $277).

One or more class action lawsuits would help straighten this company out.

This one was a good start: https://www.npr.org/2022/12/06/1140998674/hertz-false-accusa...

The next step is for company executives to face personal liability for failing to deal with these issues.



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