It says: you don't need those anymore. Just buy the iPad. Look at all this space you'll save. All the items you won't need to buy. Minimalism, utility, fun.
I think people who get offended by seeing objects being destroyed are being hyper-hypocritical, because I bet you all replace your phones every few years, replace your cars every few years, replace all of your stuff even if the older versions work fine. But here you get offended. Take a good look in the mirror is all I can say.
We all know what the ad is supposedly saying. But there's something called context. This add doesn't exist in isolation.
In my view, is not offensive due to the destruction of the objects, but by the deeper meaning of crushing the cultural representations of human creativity with this machine.
The ad literaly presents a better way to express creativity (according to Apple). How would anyone can think it tries to crush it? I wouldn't use the word "deep" in your example, but rather "shallow".
Also, everything can be offensive if you dig deep enough.
And if you dig really deep, then even knowledge will start looking as only faith.
It says: you don't need those anymore. Just buy the iPad. Look at all this space you'll save. All the items you won't need to buy. Minimalism, utility, fun.
I think people who get offended by seeing objects being destroyed are being hyper-hypocritical, because I bet you all replace your phones every few years, replace your cars every few years, replace all of your stuff even if the older versions work fine. But here you get offended. Take a good look in the mirror is all I can say.