I'm quite cynical about this one. I think that they knew that this ad would produce a reaction and would generate a ton of free press. How many people only saw this ad or knew there was a new ipad generation because of this coverage? I was one of those people.

This feels like bait for online arguments. An aggravating theme that is obvious to many but also just enough deniability to have people complain about the people who react negatively to the ad. Boom. Free press.