Why would you think it was a bunch of "finance bros"? You can BS your way to the top in such things as Sales because raw intellect and mental ability is not required. The same can be said for many aspects of finance. But you can't just do HFT or Quant because you want to - you actually need skills. Same way I can't BS my way into designing a rocket - you either can or you can't.
Because I didn't know what they actually did, I assumed it was just another rebranding of the same seemingly-useless stuff that I associated with finance bros.
I mentioned in the very comment that you're replying to that I was wrong.