Direct result of FB not wanting to pay news publishers? Or FB users continuing to engage less with news articles? Or a bit of both?

To be honest, when I see a news link, I don't really want to click on it now. Why would I? I'm just going to see a paywall followed by a cookie prompt and then a popup on some awesome subscription deal that is definitely going to expire soon.

You engage less. Do you have any reason to believe that you are special?

Twenty years ago, Clay Shirky wrote that turning two percent of your audience into subscribers is the easy part, turning away the other 98% the hard.