Google exchanges advertisement placement for money. Ads are their business by any normal definition of that term.

Google’s transformation of conventional methods into means of hypercapitalist surveillance is both pervasive and insidious. The “normal definition of that term” hides this.

You don't need "hypercapitalist surveillance" to show someone ads for a PS5 when they search for "buy PS5".

If they're doing surveillance they're not doing a good job of it, I make no effort to hide from them and approximately none of their ads are personalized to me. They are instead personalized to the search results instead of what they know from my history.

Meta is the one with highly personalized ads.

If Google doesn’t need surveillance, why do they surveil? Why then do they waste the time to track your browsing history, your location, and etc?

If simple keyword matching was enough, why would they spend literally billions a year on other tactics?

Why does Google launch and then cancel five messaging apps a year? As a monopoly, they mostly don't need good reasons to do anything.

It does help with their Doubleclick business - ads on websites other than Google. I don't find these too personalized either, but they do try.

And of course, many people actually like that Chrome saves their browsing history.

well, this can apply to any IPO-ed tech company, not only Google.

Surveillance capitalism? What are behavioral futures?