That was written before 10 minute charging looked possible. If charge times get down to 10 minutes, a gas station model works. Hour-long charging requires something for the humans to do.
Sorry I should say gas stations are profitable standing alone. Once two gas stations exist it is a race to the fixed price floor (all stations buy from the same distributors in the same way all charging stations will buy from the same grid). There is no brand loyalty or product differentiation.
McKinsey also thought it was a good idea to produce a report for the Saudi government that brought their attention to Jamal Khashoggi, ultimately leading to his murder.
That was written before 10 minute charging looked possible. If charge times get down to 10 minutes, a gas station model works. Hour-long charging requires something for the humans to do.
[1] https://www.mckinsey.com/industries/automotive-and-assembly/...