> CEO is being told from the markets, board, consultancies, Gartner etc that you need to have a Generative AI strategy. What that means in practice is irrelevant. You just need to throw it all against a wall and see what sticks. If you don't then the risk is you get left behind.

I can confirm this is the default view at many companies, just the usual FOMO - the irony being this happens even in the companies that are valued for not delivering computer-generated content. Using AI they actually take a greater risk than not doing that - but well, the CEOs somehow are convinced they have no other choice.