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There's a bit of blaming a victim going on here. Especially early on in the days of SEO, Google incentivized slop the same way a bank vault incentivized armed robbery: by having something of value in it.

Google incentives don't matter much for honest website operators. They're only relevant when you want to abuse the system to promote your worthless bullshit[0] at the expense of the commons.

I really wish society started to treat marketing hustlers with the same disdain it has for robbers.

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[0] - If it was worth anything, you wouldn't be worried about SEO all that much, especially back before it all turned into a race to the bottom.



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