It's buyer manipulation. "Here's this ridiculously priced item; but it's okay you can feel good about throwing this much money away, because we're planting a tree."
Instead of segmenting/targeting the high-income market by product quality, they target by emotional manipulation claiming good causes. (i.e. higher-priced product that does not have to be higher quality).
Instead of segmenting/targeting the high-income market by product quality, they target by emotional manipulation claiming good causes. (i.e. higher-priced product that does not have to be higher quality).