For another example of the same behaviour, watch the development of Sports in European cable - Viaplay for example. Starting 2016 the headlines of the press has been "Viaplay chockhöjer priserna" ( Viaplay shockingly raise their prices )
They have now jacked up their prices to a level where customers are now not only leaving(1), but actively hating the company online(2 - see comments), as well as teaching friends about pirate IPTV alternatives. At the same time the management of Viaplay have raised their compensation levels to ridiculous levels. The company itself is suffering financially from all this, but management is richer and fatter than ever before(3).
The same thing happend with Netflix raising prices. Probably everyone nobody canceled their subscription after the increased price just becouse it’s not worth the effort. And the price raise is incremental just so nobody will complain.
That story actually came about from a scientist doing experiments on frogs. Frogs with removed brains.
Arguably the frogs are not smarter than we thought
Where I live Viaplay bought the licenses for showing football matches on all levels for the next years. Previously we could see the football WC and European championships, and national games on the national tv channel. With the new viaplay deal the games would only be possible to see on their platform or whatever it is.
Fortunately they fell into financial troubles before the deal became active.
They massively overpaid for showing all of the matches, to force everyone interested in football to get a subscription. But probably most people just watch it on tv, because "hey, why not, national team of x country (or our own team, for whom winning a match is a miracle) is playing, lets watch it". Not "I will happily pay tens of € each month to some company to watch stuff".
1. https://teknikveckan.se/det-krisar-hos-viaplay-over-25-proce...
2. See comments - https://twitter.com/ViaplaySportSE/status/180153322166384670...
3. https://omni.se/sparkade-vdn-jobbade-fem-manader-far-18-milj...