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>Is this what young people want nowadays?

Yes, but it's not just young people.

>The genre seems to have crossed over from Asian culture, with many novels being translations of Chinese/Korean ones.

You can basically trace a lot of the web novel versions back to anime/manga/light novels. (Maybe the reason is that in Asia these are also web novel, eg Shousetsuka ni Narou.)

However, this kind of a genre is and was popular in the west independently of that. Edgar Rice Burroughs wrote A Princess of Mars in 1912. It hits onto most of the same ideas these more modern stories do.



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