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It is an attempt by Firefox to earn money from the AdTech industry.

I use an adblocker, I have no need for "Privacy preserving ads".



How will it help them earn money? Are Google threatening them with withdrawal of search revenue unless they add the feature? Something else?



Interesting thanks! Anonyms technology is presumably what the original article was about?

Any idea what a transaction will look like. Who will pay them for this and how? I guess ad networks would pay so they can still attribute and do retain their customers better? I wonder what the fee is per


If only they'd saved the Google money into a trust rather than spaffing it on senior management.


>$6.000.000.000


Firefox is controlled opposition. Firefox will hire leadership that is most capable of maximizing revenue from Google, and Google sends their money to Firefox based on now nicely that CEO cooperates. Therefore it’s probably not a direct threat but a “do we understand each other?” situation




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