I think that the customers who regularly fly low cost airlines understand the game being played here.
In the US we have the same situation with Spirit and Frontier.
If you’re well-informed you can fly for an incredibly low price on low cost airlines.
These low cost airlines punish customers who cost the airline in their biggest costs like labor and fuel. And, yes, they upsell on unnecessary upgrades.
One person’s dark pattern is another person’s opportunity to save.
I once met a guy on a Spirit flight who was taking his first flight ever to visit family where he’d normally drive an incredibly long distance to get there, but because the flight was so affordable he could cut his travel time. I don’t think he cared that the website had dark patterns because he couldn’t fly on a traditional airline as it was cost-prohibitive.
In the US we have the same situation with Spirit and Frontier.
If you’re well-informed you can fly for an incredibly low price on low cost airlines.
These low cost airlines punish customers who cost the airline in their biggest costs like labor and fuel. And, yes, they upsell on unnecessary upgrades.
One person’s dark pattern is another person’s opportunity to save.
I once met a guy on a Spirit flight who was taking his first flight ever to visit family where he’d normally drive an incredibly long distance to get there, but because the flight was so affordable he could cut his travel time. I don’t think he cared that the website had dark patterns because he couldn’t fly on a traditional airline as it was cost-prohibitive.