I'm always curious on how security software can provide a ROI.
I had McAfee tell me one time that the hackersafe logo on our website would increase sales by 10%, this was at a Fortune 50 doing billions in sales online every year.
I was pretty hyped because it would have done wonders for my career, but then they walked it back and wouldn't explain it to me. I wasn't mad, I was disappointed.
I ran an AB test on 2012 not sure its relevant now, we tested the McAfee logo and conversion was boosted by 2%. Bigger boost was a lock icon, 3%. It kept increasing the more locks we added an topped at 5% after 5 lock icons.
I had McAfee tell me one time that the hackersafe logo on our website would increase sales by 10%, this was at a Fortune 50 doing billions in sales online every year.
I was pretty hyped because it would have done wonders for my career, but then they walked it back and wouldn't explain it to me. I wasn't mad, I was disappointed.